PORSCHE RACING DRIVER FUELS MOTORSPORT BUSINESS THAT OFFERS UK’S FIRST GREEN TRACK DAYS WITH SIGNIFICANT INVESTMENT
Racing driver Rupert Laslett, who competes in Great Britain’s acclaimed Porsche Visit Cayman Islands Sprint Challenge, has become the latest director at Hype Motorsport, after acquiring a stake in the business.
Hype Motorsport is the first company offering corporate customers and motorsport enthusiasts the opportunity to have a positive impact on the environment, whilst racing sports cars around top UK and European circuits. The company’s fleet of cars includes a Porsche 718 Cayman GTS, in full track guise, with all the track upgrades possible further enhancing the car’s performance and safety, which is particularly popular with Porsche owners and enthusiasts.
Laslett will have an active role in the business, overseeing several exciting new projects that are planned for 2023, as well as promoting Hype’s events and track day car hire to his network in the world of motorsport and the Porsche community.
This will include offering tailored corporate partnerships, with the Porsche Visit Cayman Islands Sprint Challenge racing exclusively alongside the British Touring Car Championship from next year. This will mean millions of viewers on ITV, as well as tens of thousands of spectators at each event. As a result, Hype is now offering brands exposure on the car and hospitality at race events, in addition to corporate track day event options.
Laslett, who lives near Canterbury, previously ran a California based management consulting business, specialising in the oil, gas, chemicals, technology and pharmaceutical sectors, before selling the company in 2014.
He returned to the UK in 2019 and started racing in Ginetta’s competitions, renewing a love for the sport that he’d last been involved in 25 years ago. He has just completed his rookie season in the Porsche Visit Cayman Islands Sprint Challenge, finishing in an impressive second place, in a race car that now displays Hype’s distinctive branding.
Hype Motorsport is the brainchild of Leeds based Ben Hyland, who has spent two decades working in motorsport, and Southampton based co-founder Mike Jarvis. The pair launched the business earlier this year and it’s designated as ‘ClimatePositive’ thanks to carbon offsetting through SCB, the world’s leading low-carbon commodity company, which redresses and improves on the carbon footprint left by businesses and individuals.
Prior to launching Hype, Hyland previously ran Pole Position Indoor Karting in Leeds before joining forces with Jarvis to launch want2race, which became the UK’s biggest novice racing driver competition. In 2019, want2race was acquired by Ginetta and Hyland spent the next two and a half years continuing to develop want2race under the sports car brand’s umbrella, which is where he met Rupert, who was Ginetta’s 2021 G40 Cup Am Champion, before he made the switch to Porsche.
Laslett explained: “I met Ben through Ginetta and have always been impressed with his racing knowledge and ability to organise and host superb motorsport events. When he launched Hype with Mike, I immediately knew it would be successful.
“Partnering with ClimatePositive and making Hype’s events climate positive by at least 25 per cent, was a very shrewd move. It also mirrors what’s happening at the very forefront of motorsport, with F1 aiming to become net-zero by 2030 and developing a 100% sustainable fuel that will soon be used in its cars.
“In addition, Hype’s Porsche Cayman GTS, BMW M2 Competition, and Alpine A110 all offer a superb motorsport pedigree and are perfect for drivers of all abilities, when combined with the professional guidance of Hype’s instructors. The Cayman GTS is a big hit amongst the Porsche fraternity, and especially those who have always wanted to get out on track and push a car, but without submitting excessive wear and tear to their own vehicle.
“Six months after launching, Hype has already hosted countless events for hundreds of drivers at circuits including Silverstone, Brands Hatch, Donington Park and Spa in Belgium, and I’m really looking forward to helping the team build on this impressive start.”
Ben Hyland said: “Rupert is passionate about motorsport, has enjoyed a successful business career and is a superb racing driver, which all made him a perfect fit for Hype and we’re very pleased to welcome him to the team.”
The ClimatePostive label assesses that each event Hype Motorsport hosts will emit approximately 1.66 tonnes of CO2. This includes Hype’s team travel, accommodation and electricity, as well as guest’s racing, travel and accommodation. These emissions are offset and another 25% of is also added to give back more to the environment than is emitted. Plus, everyone attending Hype’s events will benefit from offsetting the carbon from their road car for 12 months.