WE LOOK AHEAD TO A 'FUNBULOUS' 2025
Happy new year to all our wonderful customers, instructors, event crew, suppliers and engineers. All of whom keep the wheels of Hype spinning at 7200RPM!
We are now into our third full year of trading, its an important year to put all our time and investment thus far to good work. I'm extremely grateful for anyone that has supported us to date, and love continuing to create special experiences and memories for so many.
2025 brings much excitement (perhaps hype is better?!) as we bring a new and important member of the team into the business. Fin Butler joins as Business Manager from January onwards and will be a huge support for me and our customers as we offer new event options, more dates and utilise the fleet of six incredible cars that we have. We first met Fin at one of our early DriveDays at Croft as he was a customer with his Father, and he has continued to impress with his professionalism and dynamism. I was excited to be able to offer Fin the role after the unfortunate demise of Bowler, where he looked after the brand's clients and helped arrange rally events across the globe.
The economic landscape is quite uncertain, and as costs have escalated for all businesses since we started in 2022 I am mindful of still providing the very best cars, equipment, team and service to our loyal customers.
We have adjusted some of our prices accordingly now on the rental side, after looking closely at the running cost per car and ROI for the £400K+ we have laid out on the cars alone. The adjustments are minor and I still feel the offering is, if anything, undervalued when we consider the day before and after to load/unload, prep of the cars, storage, running of the day, vat element and any profit that is left after the cars return in working order.
On the corporate side we have simplified the packages which offer incredible value, experience quality and service for groups of 3 to 30 guests.
Europe is an exciting development this year as we now have over thirty date options at the bucket list tracks across Europe, including; Spa Francorchamps, Nurburgring, Zolder, Zanvoort and Monza. These packages are very special and would urge anyone to book early due to demand and availability after our regulars have rebooked.
Ice Driving has nearly sold out once again and we'll have 2026 options very soon in the Spring time if you were unlucky enough to miss out this time.
Lastly, and not wanting to stand still or be quiet over the winter break, we are all very proud to be launching a new brand early 2025; Trackday.shop. Having seen the issues around searching for track days first hand, Trackday.shop offers a comprehensive calendar of all operators in one platform. The shop element has a range of useful parts, consumables and offers for track day drivers who can then earn track time with their favourite operator as a reward!
If any of you have any queries, comments or questions around the new year for Hype please do get in touch.
I hope you like the new word I made up in the title (!) and look forward to seeing you all at the track this year in one of our cars.
Yours sincerely,
Ben Hyland
ben@hypemotorsport.com